The Way to Successful EnergyTech Products
What is EnergyTech?
The world is transitioning from fossil to renewable and sustainable energy. This energy transition requires new technologies and products qualified as EnergyTech.Many topics fall under EnergyTech, such as Energy Transition in general, but also Energy Production, Storage, Management, and Optimisation.The world needs this transition and you owe it your great solutions to make it happen.
What is Successful EnergyTech Products?
Successful EnergyTech Products is a 1:1 coaching and advisory program distilled through weekly live videoconferencing sessions.It’s based on 30 years of experience in technology across the entire product value chain starting from strategy and product management to development, marketing, sales, and services in various industries, such as manufacturing, telco, IT, and power distribution grids.Unlike other approaches, we don’t focus on marketing campaigns and sales training to increase market impact.The solution is based on the fact that the product is the pivotal element of any tech company and the cornerstone of market success that enables marketing and sales.The program teaches product management best practices simply and pragmatically.
As you establish a product strategy and transform your company into a product-centric organisation at your pace and scale, you gradually increase success and make your company more robust and enduring.
Stop struggling with your EnergyTech venture.
Start dominating your market.
Click to schedule your FREE consulting session.
Have you wanted to implement tech product management, but aren’t sure about the steps to take?
Are you overwhelmed by the number of articles you read online, and the concepts and books you heard about?
Have you started implementing tech product management, but now feel stuck?
Have you implemented user interviews and agile concepts, but never gotten any tangible results?
Do you have plenty of ideas, but struggle to put yourself out there?
Do you find yourself implementing framework after framework, but never pulling the needle?
Most small tech companies
face the same 10 problems.
If you’re reading this, chances are that one (or more) of these problems are keeping you up at night (and keeping you away from success).
• Explosion of features with low business value
• Ineffective marketing and sales operations
• Difficulty in knowing what to prioritise
• Misalignment between functions
• Delays in product development
• Wasted development time
• Overwhelmed developers
• Unclear customer needs
• Lack of market impact
• Slow time-to-market
You miss product focus.
Maybe you have tried multiple things, such as sales training, business consulting, team building, meetings, and collaboration software. But, time and time again, you fall off.
Everything is linked.There is:
• No market success without sales.
• No successful sales without marketing.
• No successful marketing with a bad product.
• No great product without vision and strategy.
Start at the beginning before you fix the end. If you get your product right, marketing and sales become easy.
Click to schedule your FREE consulting session.
Demolish your bad product management habits
There are 3 killers of great products
| Bad Habit #1: Build what customers ask for | Many organisations collect inputs from their customers and customer-facing teams and use this as a list of features to develop. We have learned the best results come from truly understanding the users and building what solves their problems, rather than building blindly what they ask for. |
| Bad Habit #2: Tell your developers what to build | Your developers are problem-solvers. So, give them problems to solve. No manager should tell their developers what to build, even less how. If you give them problems to solve they find the best solutions. |
| Bad habit #3: Focus on output | The goal is not to produce a maximum number of features or lines of code. The true goal is to solve customer problems that are worth solving and to provide value to the user and your business. |
What's in it for you?
These are the core benefits you can unlock if you transform into a product-centric organisation.
Market differentiation and competitive advantage
If you want to be successful in the market you need to stand out. It’s not about doing things better, faster, or cheaper than the competition. You need to be different.Growth and long-term sustainability
The goal of most small tech companies is survival. With the back-to-back crises we’ve experienced in the last few years, many entrepreneurs realised that survival comes before growth. You can achieve long-term sustainability through market leadership, product excellence, operational efficiency, and adaptability.Faster time-to-market and adaptability
Forget about the endless development cycles of the past and the difficulty of quickly adapting to changing market conditions. Using incremental, agile methodologies throughout the process, you can provide solutions quickly and then improve from there.Increased efficiency and cost savings
With the right methodology, you know what to do and how to do it. You focus your energy on what matters and stop wasting your precious resources.Improved customer loyalty and retention
With truly customer-oriented products and features, as well as continuous improvement and innovation, there is no reason for your customers to leave you. Give your customers what they need and they will be loyal.Enhanced employee satisfaction and retention
Empowered employees are motivated and deliver better results. The days of demotivation, sick leave, burnout, and resignation are over. Instead of losing your talents to your competition, you can become a great place to work.Improved communication and collaboration
Product development and marketing is not sequential. It’s not a work in silos where you throw it over the fence to the next department when you’re done. It’s about ongoing discussions, alignment, and adjustments, where the result can only be great if everybody runs in the same direction.
Click to schedule your FREE consulting session.
Welcome to Successful EnergyTech Products
Why coaching?
Successful EnergyTech Products is a 1:1 coaching program. Coaching is support provided over a limited - but renewable - period (often 3 months). It takes the form of a weekly videoconference between two individuals (the coach and the coachee). They analyse the situation and establish an action plan. Between two sessions, the coachee works autonomously on his company but has access to the coach to answer any questions that might block progress.As opposed to pure coaching (like in life coaching), where the coach doesn’t take a position, product coaching adds components of advisory, consulting, and mentoring.
Why DIY (Do It Yourself)?
Successful EnergyTech Products is a DIY coaching program. The coach initiates and supports a process desired by the coachee. Responsibility remains with the coachee, who also takes care of implementation with the internal teams. The coach doesn’t do any implementation work.
Advantages of DIY coaching
• The coachee learns and develops.
• The coachee implements a version of the framework that is perfectly adapted to the organisation, its culture and values.
• There is a high probability that the desired effect will persist after the mandate.
Drawbacks of DIY coaching
• The implementation takes time (depending on team availability).
• Internal resources must be available.
What do you get?
FREE 1-hour introductory consulting session before you decide to join
12 weekly 1-hour live 1:1 coaching video calls to walk you through the 6 steps of the program.
Direct coach access through messaging application to have you unstuck between sessions.
What do we expect from you?
Commitment and engagement: The program is only successful with the full engagement of the coachee.
Documentation: The coach doesn’t provide any documentation or minutes of the sessions.
Application of the learnings: To receive ongoing support, the coachee needs to implement the learnings between two sessions.
Preparation before every call: Come prepared with questions and problems to solve.
Here’s what you unlock when you hop aboard.
6-step Product Transformation Blueprint
Product-led Mindset Mastery
Continuous discovery techniques
Product roadmapping techniques
Dedicated accountability coach for consistency & support
[BONUS] Product-Led Self-Assessment
[BONUS] Strategy template
Click to schedule your FREE consulting session.
The 6 steps of the
Product Transformation Blueprint
Step 1: Develop your strategyStep 2: Understand your market
Interview your customers
Leverage data for product decisionsStep 3: Empower your product teamsStep 4: Implement continuous discovery and delivery
Continuous discovery techniques
Mindset change:
• Continuous improvement
• Separate the problem from the solution
• Move from project to product
• Move from output to outcomeStep 5: Build a strong product marketing functionStep 6: Align tools, metrics and incentives with outcome-based strategies
Your Coach
Marc Schreiber
Are you tired of your ineffective marketing and sales operations?
I tell you a secret: The key to market leadership lies in your product, not in your go-to-market strategy.How do I know that?
I’ve spent 10 years in marketing and 8 years in sales before entering product management.My story
In my 30 years in technology, I was led by opportunity. One job led to another. There was no clear link. Each time I felt stuck, I moved on. I went from software development to customer training, presales, sales, and then marketing, until I ended up in product management.
This was when I saw the link: I covered the entire value chain from strategy to product, development, marketing, presales, and sales to services.
During that time, I worked in robotics, machine tools, telco, IT, and power distribution grids in big companies, multinationals, and startups.My career is the house I built. The degrees in engineering and management are the foundation on which everything is built.
The ground floor is the experience in big companies, full of learning, surrounded by knowledgeable colleagues and corporate structure.
The first floor is the startup experience. Taking all that knowledge and applying it in a new setup. There was a lot of trial and error to find out what was working and what wasn't.
Finally, entrepreneurship is roof. There's nobody to tell me what to do and how to do it, except the market. This is the ultimate learning experience: defining the audience, the problem to solve, the positioning, and the messaging. Collect feedback from the market, just like a product manager.My transformation
As a marketer, I struggled to put products on the market. Then, suddenly, I realised that the essential work happened upstream:
• No need to train and coach your salesforce if marketing doesn't do its job.
• No need to add another marketing campaign if the product doesn't meet a need.
• No need to build a product if there are no business goals.This is why all the great tech companies thrive, while many others suffer. They figured out how great product management works.This is when I decided to help others to achieve product greatness.
Frequently Asked Questions
| What is the time commitment? | You commit to a 1-hour session per week. To this, you’ll have to add the time it takes you to discuss and implement the frameworks with your teams. The implementation is likely to take more than 3 months if you want to work on the full transformation. As a coachee, you decide what you want to achieve (first). You also decide whether you want to go through all the concepts or focus on a couple of priorities. If you are happy with the results, you can extend the program and dive deeper into the concepts you want. |
| What if I cannot attend? | We should both commit to a fixed schedule and stick to it. In exceptional cases, we can reschedule a call on another day/time or skip and add a session at the end of the program. Please inform us at least 24 hours before a scheduled call. |
| What videoconferencing software do we use? | We use Zoom or Microsoft Teams. |
| What messaging software do we use? | We suggest WhatsApp, Telegram, or Slack. |
| What’s the response time for the answers to my offline questions? | The response time is best-effort, i.e. it can vary. You can expect an answer within 24 hours. The response time can be much faster during CET business hours. |
| What if I’m not satisfied? Can I get my money back? | As per our refund policy, we want your SucessfulEnergyTechProducts investment to be 100% risk-free. Like most coaches, we give a 1-hour introductory session away for free. This session gives all the insights and allows you to ask all the questions you need to make an educated decision. The payment is due before the first coaching session. If you are not satisfied after this one, you can ask for a 100% refund, no questions asked. |
| When is the payment due? | All payments are due upfront, usually as a one-off fee for 3 months. No coaching session is held without prior payment. |
| Can I test the coaching method first? | No. We only accept upfront payment. If we would let you test for free, you would already get the full service. But we will go into all the details during the free introductory consulting session that you take before paying anything. |
| I’m interested in the concepts but I don’t have the time for implementation. Can you do it for me? | No, our model doesn’t allow us to implement the concepts for each client. We also think that it is too strategic to be delegated to a third party. If you want to maximise the chances for success and long-term sustainability, you should take the lead on this project and execute with your teams. If your available time doesn’t allow for a complete implementation, we can go through the concepts and create ideas for later, or focus on a couple of priorities or low-hanging fruits first. |
| I think I can do this alone. Do I need you? | Fine. No issue. None of the concepts is revolutionary and you can find everything on the internet. On the other hand, knowing what to do is one thing, taking action is another one. Many clients have tried different things but were stuck. They need somebody for support and advice. If you think you can do it on your own, feel free, go ahead. If you’re stuck, you can always come back. |
Refund Policy
We want your SucessfulEnergyTechProducts investment to be 100% risk-free.Like most coaches, we give a 1-hour introductory session away for free. This session gives all the insights in the program and allows you to ask all the questions you need to make an educated decision.The payment is due before the first coaching session that follows the introductory session. If you are not satisfied after this one, you can claim a 100% refund, no questions asked.However, part of what makes coaching work is financial accountability. If you do not engage during the sessions or fail to take action between sessions, we will not be able to help you.
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